E-Retailers Move Towards Digital Couponing

To those who enter the grocery store every week with a fistful of paper coupons, your days are numbered. Marketers do still publish coupons in newspaper circulars nationwide, but they are being replaced over time with their digital equivalents. Younger consumers in the millennial generation demand simpler, and more tech-centered (and mobile) solutions for their cents-off shopping. As a case in point, McDonalds’ popular rewards program, which earned you a free McCafe drink after you saved up a certain number of stickers peeled off of your cups, was replaced with a mobile app, which allows you to simply show the…