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Phablet Market Has Quadrupled in USA: Survey

Phablet-style devices represented 21% of all US smartphone sales in Q1 2015 – nearly quadrupling their 6% share from the first quarter of 2014, according to the latest Kantar Worldpanel ComTech market share data. Android, in the US, reached a market share of 58.1% — a 0.2 percentage point gain over 1Q14. “LG had a good first quarter with its share growing to 10.8% from 7.4% a year ago, while Samsung was holding on to second place as it launched its new Galaxy S6 and S6 Edge in April,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “Apple’s…

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